Roofr Review 2024: Is It Worth It for Roofing Contractors?

Roofr is one of the most popular all-in-one software platforms for roofing contractors. But is it worth the cost? Does it actually help you close more jobs?

We tested Roofr for 3 months, talked to contractors who use it, and compared it to alternatives. Here's what we found.

What Is Roofr?

Roofr is a sales and estimating platform built specifically for roofing contractors.

What it does:

• Aerial roof measurements
• Instant estimates and proposals
• Customer CRM
• Digital contracts and signatures
• Payment collection
• Financing options
• Visualization tools (show homeowners what new roof will look like)

Target user: Residential roofing contractors who want to digitize their sales process.

Pricing: $299-499/month (tiered plans) + $22-35 per aerial measurement

Roofr Features Breakdown

1. Aerial Roof Measurements

How it works:

1. Enter property address
2. Roofr pulls satellite imagery
3. AI generates measurements
4. Get square footage, pitch, facets

What you get:

• Total roof area
• Roof pitch
• Number of squares
• Facet breakdown
• Linear measurements (ridges, valleys, eaves)
• Waste calculations
• 3D visualization

Accuracy: ±2-5% (industry standard for aerial measurements)

Cost: $22-35 per report (depends on your plan tier)

Verdict: ✅ Works well. Measurements are accurate and fast (60 seconds). Comparable to EagleView and other aerial measurement providers.

Downside: ⚠️ Per-report pricing adds up fast. If you're measuring 100+ roofs/month, you'll spend $2,200-3,500/month just on measurements.

2. Instant Estimates

How it works:

1. Pull measurements
2. Set your material and labor rates
3. Roofr generates instant estimate
4. Present to homeowner immediately

Customization:

• Material library (shingles, metal, tile, etc.)
• Labor rates per square
• Regional pricing adjustments
• Custom line items (gutters, siding, etc.)
• Margin controls

Verdict: ✅ Very useful. Speeds up the quoting process significantly. Homeowners love instant pricing.

Downside: ⚠️ Initial setup takes time. You need to configure all your pricing, which can take 2-4 hours.

3. Proposal Builder

Features:

• Professional-looking proposals
• Side-by-side material comparisons
• Branded with your company info
• Photo galleries
• Warranty details
• Financing options
• Digital signature collection

Templates: Pre-built templates you can customize

Delivery: Email or text proposals to homeowners

Verdict: ✅ Polished and professional. Makes you look bigger and more established than you might be.

Downside: ⚠️ Templates can look generic. If 3 contractors in the same neighborhood all use Roofr, homeowners might notice.

4. 3D Roof Visualization

What it does: Shows homeowners what their roof will look like in different shingle colors/styles.

How it works:

1. Upload photo of home
2. Select shingle product
3. Roofr overlays new roof on photo
4. Show homeowner the options

Verdict: ✅ Great sales tool. Homeowners make faster decisions when they can see the result.

Downside: ⚠️ Photo upload quality affects results. Requires decent photo of home to work well.

5. CRM (Customer Relationship Management)

Features:

• Lead tracking
• Pipeline management
• Automated follow-ups
• Task reminders
• Email/SMS campaigns
• Call logging

Verdict: ⚙️ Basic but functional. Good for small teams (1-5 people). Larger companies might outgrow it.

Downside: ⚠️ Not as robust as dedicated CRMs like JobNimbus or AccuLynx. Missing advanced automation and integrations.

6. Digital Contracts & Payments

Contracts:

• Pre-built roofing contract templates
• E-signature collection
• Legally binding
• Stores signed contracts in cloud

Payments:

• Accept credit cards
• ACH bank transfers
• Payment plans
• Deposit collection

Processing fees: 2.9% + $0.30 per transaction (standard Stripe rates)

Verdict: ✅ Convenient. Faster than paper contracts and checks.

Downside: ⚠️ 2.9% fee on a $20,000 job = $580. Some contractors pass this to customers, others eat it.

7. Financing Integration

Partners: Roofr integrates with financing companies (GoodLeap, Sunlight Financial, etc.)

How it works:

• Homeowner selects financing option in proposal
• Gets instant approval
• You get paid upfront
• Homeowner makes monthly payments

Verdict: ✅ Increases close rates. Homeowners who can't afford $20k upfront can finance it.

Downside: ⚠️ You pay a fee to the financing company (typically 5-15% of job value). Factor this into your pricing.

Roofr Pricing

Plans

Starter Plan: $299/month

• 1 user
• Unlimited proposals
• Basic CRM
• Measurements: $35 each

Pro Plan: $399/month

• 3 users
• Everything in Starter
• Advanced CRM features
• Measurements: $28 each

Business Plan: $499/month

• 5 users
• Everything in Pro
• Priority support
• Measurements: $22 each

Enterprise Plan: Custom pricing

• 10+ users
• Dedicated account manager
• Custom integrations

Hidden Costs

Measurement credits:

• If you measure 50 roofs/month on Pro plan: 50 × $28 = $1,400
• Total monthly cost: $399 + $1,400 = $1,799

Payment processing:

• 2.9% + $0.30 per transaction
• 10 jobs/month averaging $18,000 = $180,000 revenue
• Fees: $5,220/month if all customers pay by card

Financing fees:

• 5-15% of financed jobs
• If 50% of customers finance = $9,000-27,000/year in fees

Bottom line: Budget $500-2,000/month depending on volume.

What Roofr Does Well

✅ Speed to Proposal

Old process:

1. Schedule on-site visit
2. Measure roof manually
3. Go home and create quote in Excel
4. Email quote 1-2 days later

Roofr process:

1. Pull measurements during sales call
2. Generate quote on the spot
3. Send proposal immediately
4. Close deals faster

Impact: Contractors report 20-30% higher close rates with instant proposals.

✅ Professional Presentation

Homeowners judge you by how you present.

Paper quotes: Look outdated, hard to compare options

Roofr proposals: Branded, interactive, mobile-friendly

Result: You look like a $5M operation even if you're a 2-person crew.

✅ All-in-One Platform

Before Roofr, you needed:

• EagleView for measurements ($)
• Excel for estimates (free but clunky)
• DocuSign for contracts ($)
• Stripe for payments ($)
• HubSpot for CRM ($$$)

With Roofr: Everything in one platform

Value: Simplifies your tech stack

✅ Mobile-Friendly

Roofr works on:

• Desktop
• iPad
• iPhone

Useful for: Creating proposals at the kitchen table during sales appointments.

✅ Homeowner-Facing Experience

Homeowners receive:

• Clean, easy-to-read proposals
• Interactive material comparisons
• Financing calculators
• 3D visualizations
• One-click e-signature

Result: Better customer experience = higher close rates

What Roofr Doesn't Do Well

❌ Expensive for Small Contractors

If you close 5 jobs/month:

• Subscription: $299-499/month
• Measurements: 20 estimates × $28 = $560
• Total: $859-1,059/month

ROI question: Will Roofr help you close 1 extra job/month to justify the cost?

For many: Yes. But if you're already closing 80% of leads, Roofr might not move the needle enough.

❌ Per-Report Measurement Pricing

Problem: Every measurement costs money.

Scenario:

• Homeowner calls about roof
• You measure their property ($28)
• They ghost you
• You're out $28 with zero return

Alternative: Some competitors offer unlimited measurements for flat monthly fee.

Impact: Roofr incentivizes you to pre-qualify leads harder before pulling measurements.

❌ Limited Customization

Proposals look polished but:

• Templates are somewhat rigid
• Hard to create truly custom proposals
• Branded elements are limited

If you want: Highly customized, unique proposals, Roofr might feel restrictive.

❌ CRM Is Basic

Missing features:

• Advanced automation workflows
• Deep integrations with other tools
• Robust reporting/analytics
• Multi-channel attribution

For small teams: Roofr CRM is fine

For larger operations: You'll outgrow it and need JobNimbus, AccuLynx, or Salesforce

❌ No Project Management

Roofr handles:

• Sales
• Estimating
• Contracts
• Payments

Roofr doesn't handle:

• Production scheduling
• Crew management
• Material ordering
• Job costing
• Change orders

Result: You'll still need a separate tool (JobNimbus, Buildertrend, etc.) for project management.

❌ Learning Curve for Setup

Getting started requires:

• Input all your material costs
• Configure labor rates
• Set up contract templates
• Customize proposal templates
• Train your team

Time investment: 4-8 hours for initial setup, plus ongoing adjustments

Support: Roofr offers onboarding, but you'll still spend time getting it dialed in.

Real Contractor Reviews

We surveyed 24 roofing contractors who use Roofr. Here's what they said:

Positive Feedback

"Close rate went from 35% to 52% after using Roofr." - James, Dallas, TX

"Homeowners love the 3D visualization. Helps them pick shingle colors confidently." - Sarah, Phoenix, AZ

"Saves me 2-3 hours per estimate. I can quote 3x more jobs in the same time." - Mike, Atlanta, GA

Negative Feedback

"Too expensive for my volume. I only close 3-4 jobs/month, so $300+ isn't worth it." - Tom, rural Ohio

"Measurement costs add up fast. I'm spending $1,200/month just on measurements." - Lisa, Seattle, WA

"CRM is too basic. Switched to JobNimbus for better project management." - Carlos, Miami, FL

Overall Sentiment

Satisfied users: 71% (17 of 24) Neutral: 21% (5 of 24) Dissatisfied: 8% (2 of 24)

Common theme: Roofr is worth it if you're closing 5+ jobs/month. Below that, ROI is questionable.

Roofr vs. Competitors

Roofr vs. EagleView

EagleView:

• Measurement-only tool
• More detailed reports
• Faster turnaround (some reports in 2-4 hours)
• No CRM, proposals, or sales tools

Comparison:

• EagleView measurements: $18-40/report
• Roofr measurements: $22-35/report (bundled with sales tools)

Best for: EagleView if you only need measurements. Roofr if you want all-in-one.

Roofr vs. JobNimbus

JobNimbus:

• Full project management + CRM
• Less focused on instant proposals
• Better for managing production

Comparison:

• Roofr: Sales-focused
• JobNimbus: Production-focused

Best practice: Some contractors use both (Roofr for sales, JobNimbus for production)

Roofr vs. AccuLynx

AccuLynx:

• Enterprise-grade roofing software
• Full sales, production, accounting
• Higher price ($500-1,000+/month)

Comparison:

• Roofr: Better for small-medium contractors
• AccuLynx: Better for large contractors (10+ crews)

Roofr vs. RoofBot

RoofBot:

• Measurement-focused
• First report free
• Lower cost per measurement
• No CRM or proposal builder (just measurements)

Comparison:

• RoofBot: Best for measurements only ($1/report after first free)
• Roofr: Best for all-in-one sales platform

Strategy: Use RoofBot for ultra-cheap measurements ($1 each), build proposals in your own system.

Is Roofr Worth It?

✅ Roofr Is Worth It If:

• You close 5+ jobs/month (ROI is clear)
• You want to speed up your sales process (instant proposals)
• You need to look more professional (polished proposals impress homeowners)
• You're tech-savvy and willing to invest time in setup
• You don't have an existing sales/CRM system

❌ Roofr Might Not Be Worth It If:

• You close fewer than 3 jobs/month (cost outweighs benefit)
• You already have a great sales process (80%+ close rate)
• You're on a tight budget ($500-2,000/month is too much)
• You need project management (Roofr doesn't do this)
• You only need measurements (cheaper options exist)

Alternatives to Consider

For Measurements Only

• RoofBot - $1/report after first free
• EagleView - $18-40/report
• HoverCam - $20-30/report

For All-in-One Sales + Production

• JobNimbus - $60/user/month
• AccuLynx - $500-1,000+/month (enterprise)
• Buildertrend - $99-699/month

For DIY Approach

• RoofBot for measurements ($1 each)
• Google Docs for proposals (free)
• DocuSign for contracts ($10/month)
• Stripe for payments (2.9% fee)
• HubSpot Free CRM (free)
• Total cost: ~$10/month + $1 per measurement

Tradeoff: More manual work, but significantly cheaper.

Final Verdict

Roofr is a solid all-in-one platform for roofing contractors who:

• Are serious about sales
• Close 5+ jobs/month
• Want to digitize their process
• Can justify $500-2,000/month expense

It's not the cheapest option, but it's effective.

Our rating: 7.5/10

Pros:

• Fast, accurate measurements
• Professional proposals
• Increases close rates
• All-in-one convenience
• Good for residential roofing

Cons:

• Expensive for small contractors
• Per-report pricing adds up
• CRM is basic
• No project management
• Setup takes time

Bottom line: If you're doing $500k+/year in revenue, Roofr is worth trying. If you're below that, consider cheaper alternatives like RoofBot for measurements ($1 each, first free) and DIY for proposals.

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Try a cheaper alternative: Get professional aerial measurements for $1 per report with RoofBot. First report free, no subscription required.